Summary: <p>Gen Z is the next influential consumer class, and the first truly digital native generation. Growing up in a climate of interconnectivity and on-demand capabilities, this generation has unique needs, values and expectations that are driving new forms of commerce from innovative brands and retailers.<img class="alignnone size-large wp-image-176284600" src="https://cdn1.psfk.com/wp-content/uploads/2019/08/gen_z_podcast_psfk-1316x875.jpg" width="1316" height="875"></p> <p><span style="font-weight: 400;">In this show, PSFK explores this generation further, validating our <a href="https://www.psfk.com/report/gen-z-playbook">deep-dive research</a> with a custom, original consumer survey, to provide brands and retailers with a strategic framework to transform their experience and engage with this new generation of consumers. Listen in for key insights into developing a brand ecosystem that meets Gen Z’s expectations and fosters a long-term relationship based on values like authenticity and a common purpose. </span></p>
