Podcast: How An Online-Only Produce Subscription Is Reaching Every Household In America

Summary: <p>Misfits Market’s premise is simple: to ship a box of “ugly” produce to subscribers at their preferred frequency, and for prices that are often much lower than a grocery store’s. Sourcing the cast-aside yet perfectly good produce at the farm, the online-only service helps curb waste as well as enable greater accessibility to a wide range of consumers with organic choices and low costs.</p> <p><img class="size-large wp-image-176284159" src="https://cdn1.psfk.com/wp-content/uploads/2019/08/stock_photos_vegetables_psfk-1313x875.jpg" width="1313" height="875"></p> <p>In this show, PSFK sat down with Abhi Ramesh, the service’s founder, to find out how the company is growing into a brand that’s making a positive impact on the world, one ugly vegetable at a time.</p>