How BrightPearl moved UpMarket with Powerful Though Leadership Content and Distribution

Summary: Meet Anthony Payne the VP of Global Marketing at Brightpearl which is a retail operations platform for retailers and wholesalers, with the mission of automating the back office so merchants can spend their time and money growing their businesses. Anthony and is responsible for demand generation, branding, positioning, and PR. In this episode, you'll hear the journey of BrightPearl from selling skateboards to e-commerce software, the initial steps that they had to take as an organization in growing the marketing department and how that became a scaled marketing department. You'll learn all about the thought leadership content pieces that BrightPearl is becoming so well known for and how they created this process. And, you'll discover the distribution secrets to evergreen pillar content and product marketing concepts you need to know for marketing. Enjoy!