Summary: In 1985, Coca-Cola debuted New Coke. It was the company’s effort to remake itself, in the face of competition from other soda companies and lagging sales. But things didn’t really go as planned. Mother Jones senior reporter Tim Murphy pulls back the curtain on what really happened during the bungled launch of New Coke in the 1980s—and how this fascinating piece of history has resonance today. Then some of our reporters do a blind taste-test to see if they can distinguish New Coke from Classic Coke and Pepsi.
