TTE 153: How Writing Copy Targeted to an Ideal Client Helped Kirstin Carl Grow Her Practice

Summary: For many clinicians, the move into private practice happens as a gradual transition from a larger agency or collective. But for Kirstin Carl, opening a private practice came as a surprise.<br> <br> After leaving her job in community mental health, Kirstin set out to open a practice that provided her greater flexibility to work with the clients she wanted to see. To do this, she carefully crafted her marketing mix to include content that would resonate with her ideal client. <br> <br> Tune into this week's episode to find out exactly how she did it!