Summary: <p>Great conversation with George Cassell, Marketing Advisor for California Highway Patrol. What it takes to change perception about a person, topic, or brand... Enjoy! </p> <p><strong>Let's Connect</strong></p> <p>George Cassell LinkedIn - <a href="https://www.linkedin.com/in/georgecassell/">https://www.linkedin.com/in/georgecassell/</a></p> <p>Joe Linkedin: <a href="https://www.linkedin.com/in/joealexlemon/"><strong>https://www.linkedin.com/in/joealexlemon/</strong></a></p> <p>Website: <a href="https://salesculture.work/"><strong>https://salesculture.work/</strong></a></p> <p>SC Instagram: <a href="https://www.instagram.com/joealexlemon/"><strong>https://www.instagram.com/joealexlemon/</strong></a><br> <br> </p> --- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/s/12471a0/podcast/sponsor/acugkf/url/https%3A%2F%2Fanchor.fm%2Fapp">https://anchor.fm/app</a> --- Send in a voice message: https://anchor.fm/sales/message
