Summary: <p>Welcome to a new series on Podcast Advertising. Let's start with creative... </p> <h2>What about the creative?</h2> <p>The advice we give to brands on the creative is to give latitude to the podcast hosts to craft a message that they think will resonate best with their audience.To achieve this, we recommend providing a set of talking points (not a script) which should be structured as follows:</p> <ul> <li>Start with a personal story</li> <li>Discuss the benefits and outcomes of the product or service</li> <li>Close with the call-to-action</li> </ul> <p>Your talking points should highlight any must-have content such as your website or key information about the product or service being promoted.</p> <p><br></p> <p>One of the most attractive aspects of the podcast ad medium is the low effort and cost of entry on the creative side </p> <p><br></p> <p>Let's Connect<br> Joe Linkedin: <a href="https://gate.sc/?url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fjoealexlemon%2F&token=7a3285-1-1563275318105" rel="nofollow" target="_blank" title="https://www.linkedin.com/in/joealexlemon/">www.linkedin.com/in/joealexlemon/</a><br> Website: <a href="https://gate.sc/?url=https%3A%2F%2Fsalesculture.work%2F&token=573b5-1-1563275318105" rel="nofollow" target="_blank" title="https://salesculture.work/">salesculture.work/</a><br> SC Instagram: <a href="https://gate.sc/?url=https%3A%2F%2Fwww.instagram.com%2Fjoealexlemon%2F&token=be3e8c-1-1563275318105" rel="nofollow" target="_blank" title="https://www.instagram.com/joealexlemon/">www.instagram.com/joealexlemon/</a></p> --- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/s/12471a0/podcast/sponsor/acugkf/url/https%3A%2F%2Fanchor.fm%2Fapp">https://anchor.fm/app</a> --- Send in a voice message: https://anchor.fm/sales/message
