Summary: Interview begins: 08:39 Debrief begins: 48:25 Eric Shashoua is the founder and CEO of Zive, makers of the app, Kiwi for Gmail. Kiwi for Gmail turns native Gmail into a full desktop application, dramatically upgrading the entire user experience, & adding features like default email client, multiple accounts, multiple windows, etc. We discuss: Ad: How to fully utilize the state and gift tax? (07:24) How CEO Eric Shashoua learned from VC’s about backing a company. (11:48) Starting on Zive’s product: Kiwi for Gmail. (20:38) Recommendations for Kickstarters pre-marketing a business (26:55) How Kiwi can make money (30:13) Kiwi for Gmail’s marketing strategy (43:20) Zive was founded in 2013 and based in New York City, New York. Learn more about Kiwi for Gmail: https://www.kiwiforgmail.com/ -- This episode is sponsored by Taft, Stettinius & Hollister, a full-service law firm known for assisting entrepreneurs across the Heartland. Learn more about or get in touch with Taft: https://www.taftlaw.com/ Follow upside on Twitter: https://twitter.com/upsidefm
