How Blendr.io Found Product Market Fit and Built a Magnetic ABM Strategy for Growth

Summary: Meet Ekaterina Kazakova the marketing manager at Blendr.io, an embedded integration platform for SaaS companies. Ekaterina joined Blendr.io during the very first days and is responsible for its global growth. In this episode, you'll hear how events can be a great kick-starter for a marketing team, live events in particular. You'll learn about the ABM strategies need to find your perfect target market, person-based advertising and how to incorporate it seamlessly into your outbound messaging. You'll also hear about the opportunities that are presented once you find product-market fit and how Blendr.io utilizes that and the number one event you should absolutely attend if you are in SaaS. Enjoy!