Making the Most of Intent

Summary: <pre><code> &lt;p&gt;On Episode 79, Rob Weedn of DealSignal and Jeremy Middleton of Pramata are back for part two of our chat about ABM and intent.&amp;nbsp;In the first part of our chat, we discussed the winnowing down of the martech stack plus a lot about ABM. Today we continue our chat about it--how to use intent-based data, the promise of technology, programmatic advertising, and more. And we start with a question about the tension around ABM.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Episode Notes&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Pepper and Rogers: &lt;a href="https://hbr.org/1999/01/is-your-company-ready-for-one-to-one-marketing" target="_blank"&gt;Is Your Company Ready for One-to-One Marketing?&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://blog.hubspot.com/marketing/account-based-marketing-guide" target="_blank"&gt;The Ultimate Guide to Account-Based Marketing (ABM)&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Cover image is copyright 2019 Mark Reed-Edwards from a recent hike in Massachusetts.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt; </code></pre>