Apple's Revenue Strategy: Thousand-dollar Monitor Stands




Futurum Tech Podcast show

Summary: What the world needs now.... isn't a $999 monitor stand. Apple’s WWDC (Worldwide developer conference) 2019 had a number of interesting announcements, from updated hardware and software systems to new privacy features and more. Plus our Fast Five: > HPE is delivering 3D printing for (heavy) metal > Microsoft suggests we forget to change our password more often > Baltimore reveals just how expensive a ransomeware attack can be > The International Space Station is now "open for business" > Facebook swipes left on pre-installations on Huawei phones This week's Tech Bites Winner: Amazon has started using user-generated information in its advertising. That may not seem so bad, but in this case, they’re using images from its Ring security devices featuring suspected criminals, and that might not be the best approach. Our Crystal Ball: Apple’s new Mac Pro carries a hefty $5,999 entry point, and its Pro Display XDR monitor adds another $4,999. But can Apple really sell a monitor stand that costs an additional $999 (even if it does spin from landscape to portrait mode)? Hint: tilting your head is a lot less expensive. INFORMATION: This Futurum Podcast features Daniel Newman (@danielnewmanUV), Fred McClimans (@fredmcclimans) and Olivier Blanchard (@OABlanchard). If you haven't already, please subscribe to our show on iTunes or SoundCloud. For inquiries or more information on the show, email the team at podcast@futurumresearch.com or follow @FuturumPodcast on Twitter. To learn more about Futurum Research please visit www.futurumresearch.com. DISCLOSURE: Futurum Research is a research and analysis provider, not an investment advisor. The Futurum Tech Podcast (and all related written notes and materials) is a newsletter/podcast intended for entertainment and informational purposes only. Futurum Research does not provide personalized investment advice and no investment advice is offered or implied by this podcast.