TTE 148: How Moving Off Insurance Companies Allowed Bess Child’s Business to Flourish

Summary: A common misconception in private practice is that you must appeal to any and all potential customers. However, by narrowing her age range to 14-18 year olds, Bess Childs was able to move away from insurance panels and develop a thriving, successful practice.<br> <br> In this episode, we interview Bess about the power of developing a niche, and the profound impact that doing so had on her business.