Summary: “HE BOUGHT A LION.” <br> <br> <br> The Gearheads sat down with <a href="https://roundsixpod.com/2018/10/30/sema-show-yezzis-syndicate-series-02/" target="_blank" rel="noopener noreferrer">Joe Yezzi </a>of <a href="https://squarebodysyndicate.com" target="_blank" rel="noopener noreferrer">Squarebody Syndicate</a> to talk truck builds, lifestyle branding, making a huge splash at the 2018 SEMA Show and hot-lapping at Indy. If you’re into the squarebody GM truck scene, then you know the Squarebody Syndicate brand. What began as a hobby has turned into a serious player in the lifestyle brand scene, and is one of the most recognizable brands in the C-10 community. Joe and Rob Yezzi set the pace, building a killer truck a couple of years back (SS01) that debuted in the Royal Purple booth. This past year, they stepped-up their game and went over the top with their 1976 GMC Indy Tribute, SS02.<br> <br> <br> THINGS COVERED IN THIS EPISODE:<br> <br> * Brian jumps right in like a teenager on Prom night<br> * The 1976 Indy Tribute truck– A brief history of the build– The road to SEMA Show 2018<br> * Building upon the success of Syndicate Series 01 from 2015<br> * A chance meeting with Doug Boles– The SEMA Indy 500 promise<br> * The Indy Truck reveal in the Royal Purple booth<br> * The <a href="https://squarebodysyndicate.com/index.html#!/SS02-limited-edition-SEMA-shirt-and-decal-pack/p/120544429/category=11122142" target="_blank" rel="noopener noreferrer">t-shirt model car box</a>– The Round Six connection to Squarebody Syndicate– Logos, renderings and promotional materials– Brian’s squarebody therapy adventure<br> * Defining “Yezzi Clean”<br> * It all declines into a brief shmooze-fest<br> * Fusing 1970’s hot rod influence with modern technology<br> * “What if you hear a gasp when the cover comes off?”<br> * Furthering the discussion of sidewall– Judicious use of the word “bulge”– The Gearheads nearly take the high road– It declines with a comparison of Scott Sullivan’s bulge<br> * Experiments and gambles<br> * Joe and Brian research and explore wheels<br> * The “Keystone Klassic Convo-Pro” that may have been<br> * Covering beautiful custom-milled wheels with wrinkle finish<br> * The episode goes all Tarantino<br> * The road to Indy– Thirty hours on the road with no plan<br> * Hot laps at Indy<br> * The Indianapolis 500 VIP experience<br> * Genesis of the Squarebody Syndicate brand– Organically turning a hobby to a business– Brian crafts a logo or fifteen<br> * From apparel to parts– Dakota Digital gauges– Squarebody Syndicate-branded AccuAir controllers– The Syndicate Series Roadster Shop chassis<br> * What’s on the horizon– The <a href="http://www.m2machines.com" target="_blank" rel="noopener noreferrer">M2 Machines</a> Squarebody Syndicate lineup<br> * – The creeper van– 4×4 market– The diesel market<br> * On staying relevant– The people are the Syndicate– It’s not a club, it’s a lifestyle<br> * Moving the brand into the future and the next generation<br> * The importance of making the lifestyle a family experience<br> <br> HOT LAPS WITH THE INDY TRIBUTE TRUCK<br> <br> PLEASE VISIT OUR SPONSOR<br> We are proud to have this episode brought to you by Trailer Tug. Please visit their website to learn more at <a href="https://trailertug.com/" target="_blank" rel="noopener noreferrer">TrailerTug.com</a><br> Round Six Podcast listeners get 10% off by mentioning the podcast when ordering by phone, or by entering “round six” in the discount code box at checkout on the website.<br> <a href="https://trailertug.com" target="_blank" rel="noopener noreferrer"></a>
