Summary: <p>This episode quickly becomes one for the books as Margo Aaron, <span>former psychological researcher turned author,</span> helps us connect the dots between psychology and marketing. What does it take to be desirable? How do we find a balance between wanting to be liked and staying true to what we stand for, even if that means that some people will hate us? Margo opens the doors to a captivating conversation that you don’t want to miss.</p> <p><em>Check out Margo Aaron’s work and catch up with her on her website at <a href="http://www.thatseemsimportant.com" target="_blank">www.thatseemsimportant.com</a></em></p> <p><em>You can find her on Twitter and Instagram as @MargoAaron</em></p> <h2>Sponsors</h2> <p>Audible delivers top quality audiobooks of bestsellers, business, self-improvement, memoirs and more. Start listening today with a 30-day Audible trial and your first audiobook plus 2 Audible originals are free. Visit <a href="http://www.Audible.com/unmistakablecreative" target="_blank">Audible.com/unmistakablecreative</a> or text ‘unmistakablecreative’ to 500-500</p> <p>Rev is more than just a transcription<span> service. In addition to clear and accurate </span>transcripts<span>, they also offer high-quality captions, subtitles, and translations for all audio and video types. You can get an accurate transcript sent straight to your inbox in less than 12 hours. For a free trail and a $10 coupon, just go to <a href="http://www.rev.com/blog/creative" target="_blank">rev.com/blog/creative</a> </span></p> <p> </p> <p> </p> <p>This episode quickly becomes one for the books as Margo Aaron, <span>former psychological researcher turned author,</span> helps us connect the dots between psychology and marketing. What does it take to be desirable? How do we find a balance between wanting to be liked and staying true to what we stand for, even if that means that some people will hate us? Margo opens the doors to a captivating conversation that you don’t want to miss.</p> <p><em>Check out Margo Aaron’s work and catch up with her on her website at <a href="http://www.thatseemsimportant.com" target="_blank" rel="noopener noreferrer">www.thatseemsimportant.com</a></em></p> <p><em>You can find her on Twitter and Instagram as @MargoAaron</em></p> <h2>Sponsors</h2> <p>Audible delivers top quality audiobooks of bestsellers, business, self-improvement, memoirs and more. Start listening today with a 30-day Audible trial and your first audiobook plus 2 Audible originals are free. Visit <a href="http://www.Audible.com/unmistakablecreative" target="_blank" rel="noopener noreferrer">Audible.com/unmistakablecreative</a> or text ‘unmistakablecreative’ to 500-500</p> <p>Rev is more than just a transcription<span> service. In addition to clear and accurate </span>transcripts<span>, they also offer high-quality captions, subtitles, and translations for all audio and video types. You can get an accurate transcript sent straight to your inbox in less than 12 hours. For a free trail and a $10 coupon, just go to <a href="http://www.rev.com/blog/creative" target="_blank" rel="noopener noreferrer">rev.com/blog/creative</a> </span></p> <p> </p> <p> </p>
