![Brand Builder show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/078/249/small/brand-builder.png)
Summary: “What we’re going after is almost once in a generation.” Dosist CEO Gunner Winston has big plans for the brand. What really drives dosist is a strong brand identity, one that elevates benefits over features, taps into customer aspirations, and has more in common with Nike, Apple, and Starbucks than your typical cannabis company.