120: [Coaching] Focusing on the Why vs. the How in Your Presentations with Layne Booth

Summary: A question I get a lot is: What content should I include in my lead generation presentations? How much information do I share? Start with these two questions: #1 = What exactly are you selling? This will help you to determine what content will best align with your offer. #2: Who is your ideal client and what do they need to know to make a decision? This is what my guest, Layne Booth, and I did during our recent VIP Day to create her signature talk. Hear how we decided on her content - you may be surprised.