128 - Rise of the Amazon Private Label




Yeah, That's Probably an Ad show

Summary: Amazon has been rolling out more and more house brands in recent years, undercutting third-party sellers while often repackaging the exact same products. This week, Adweek staff writer Lisa Lacy joins the podcast to explain Amazon's strategy and the pressures it puts on sellers when their own ecommerce platform becomes their No. 1 competitor.