Summary: <p>With new technologies and in-store analytics, retailers have greater opportunity than ever to use customer data to improve their experience and ultimately drive sales. In this show, PSFK researchers explain how leading retailers are leveraging in-store insights to create a two-way value exchange between brand and consumer.<img class="alignnone size-full wp-image-176268013" src="https://cdn1.psfk.com/wp-content/uploads/2019/04/shopper_Data_podcast_psfk.png" width="1000" height="668"></p> <p>Drawn from PSFK’s in-depth <a href="http://www.psfk.com/shopper-data-debrief">Shopper Data Debrief</a> report, listen to president of Research and Strategy Scott Lachut and Senior Strategist Penn Whaling explain how retailers are using analytics and connected technologies to offer shoppers a superior customer experience, illustrating their use of recognition, tailored recommendations and promotions, and merchandising and store design through case studies and best-in-class examples.</p> <p>For the full report, download the <a href="http://www.psfk.com/shopper-data-debrief">Shopper Data Debrief</a> today.</p> <hr> <p><em>Lead image: <a href="https://www.shutterstock.com/image-photo/beautiful-girls-sun-glasses-holding-shopping-653314861?src=LFAwR-1a1yzYmnWq70_tpA-1-1">stock photos</a> from VGstockstudio/Shutterstock</em></p>
