Summary: In 2005, 23 year old Matthew Corrin set out on a mission to help citizens of the world live better by making healthy food convenient and affordable. Less than 14 years later Freshii, the successful restaurant franchise he founded has become a fast-growing health and wellness brand with almost 500 stores across 17 countries. Corrin’s approach to business prioritizes the unique culture he created with the understanding that great brands are built from the inside out. Having removed many of the barriers that traditionally exist between franchise owners, store employees, and HQ, Corrin has reimaged the franchise model as a community with a shared purpose. Under Corrin’s leadership, the Freshii brand has grown faster than McDonalds, Starbucks, and Subway in their earliest years and is currently the largest bricks and mortar brand in world founded and led by millennials. Guests can now energize with Freshii anywhere from small towns to major cosmopolitan cities, and sports arenas to airplanes. Corrin is a winner of the Ernst & Young Entrepreneur of the Year award, was the youngest CEO featured on Undercover Boss, a member of Canada’s Top 40 under 40, Inc. Magazine’s Top 30 under 30, and was a Canadian Association of Foodservice Professionals Restaurateur of the Year winner. Connect with David on Twitter: twitter.com/DavidNovakOGO See more Podcasts: davidnovakleadership.com/leadership-podcast/ Take our Free Recognition Survey: davidnovakleadership.com/survey
