![The Business of Content show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/094/168/small/the-business-of-content.png)
Summary: Brands now often use software like HypeAuditor, which scans an influencer’s account in search of automated and fraudulent activity. HypeAuditor recently leveraged its data to generate a report on the current state of Instagram influencer fraud. I interviewed Yaro Pat, HypeAuditor’s product owner, about the results of the report and how Instagram fraudsters are getting more sophisticated in how they game the Instagram algorithm.