Summary: Cayla O'Connell is the founder of Knickey, organic cotton undies for everyday. Knickey is dedicated to providing a comfortable, sustainable alternative for women that's better for their bodies and better for the planet. Cayla really knows her stuff. She cut her teeth working for non profits and in sustainable home goods before deciding to start her own sustainable retail line. She settled on a basics line comprised of organic cotton, specifically underwear that's inclusive in it's colors and sizing. Cayla walks through what sustainability means to Knickey, the importance of putting your customer first, and how she thinks about diversifying what she delivers to her customers. This is the third women's underwear brand we've featured on SelfMade Stories. Each one has managed to carve out a space for themselves in an immensely crowded industry by identifying a market need. If you're struggling to find your white space check out our other episodes with Marissa Vosper of Negative Underwear and Miki Agrawal of Thinx.
