Summary: Contests are great for many things like list building, brand awareness, and even selling products. What’s also great is there are many built in features a contest has to help you go viral and get free traffic. Unlike a quiz, which I’ll cover in another episode, quizzes could potentially keep running forever. A contest usually has a start date and an end date. This is a built-in scarcity factor that causes people to take action and join before the deadline.
