Summary: On today’s episode of Just the Tips, Dean and I welcome a mononymous icon in the world of advertising: Spanky. Ken “Spanky” Moskowitz has worked for some of the biggest brands in the world, including kicking off a huge campaign for Coca-Cola. On today’s episode, Spanky tells us how he got his nickname, why he embraced it, how story can transform advertising, and how you can tap into your own personal history to make your advertising connect with your audience.
