![The Business of Content show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/094/168/small/the-business-of-content.png)
Summary: Many studies have shown that a crowd of everyday people will, on average, make better predictions than the experts who work in that particular field. That’s why a lot of attention has been paid lately to betting markets, which can provide real-time odds for any particular outcome ranging from a presidential election to winner of the best picture Oscar.