Summary: Sometimes designed objects reject their users: a computer mouse that doesn't work for left-handed people, for example, or something as simple as color choices can render a product unusable for millions. These mismatches are the building blocks of exclusion. In her book "Mismatch: How Inclusion Shapes Design", Kat Holmes describes how design can lead to exclusion, and how inclusive design methods can be a source of innovation and growth, especially for digital technologies. Host Dan Loney talks with Kat about her book on Knowledge@Wharton. Book: <a href="https://www.amazon.com/Mismatch-Inclusion-Simplicity-Technology-Business/dp/0262038889" target="_blank">https://www.amazon.com/Mismatch-Inclusion-Simplicity-Technology-Business/dp/0262038889</a><br><hr><p style="color:grey;font-size:0.75em;"> See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
