Summary: <p>What emotions drive your brand? </p> <p>Really enjoyed this conversation with Jason Bennett and Adrian Beales from the Lifeafar team in Medellín, Colombia.</p> <p><br> <strong>StoryBrand Six Why's</strong></p> <ol> <li>Conserve Resources/ Save Money</li> <li>Conserve time / opportunity cost</li> <li>Building Social Networks - connect with a Tribe</li> <li>Gaining status -selling identity associated with power, prestige and resources </li> <li>Accumulate resources - B2B offering increase productivity, increase revenue or decrease waste </li> <li>Be generous </li> </ol> <p>Stay Connected:Instagram: @JoeAlexLemonWebsite: www.LifeAfar.com<br> </p> <p><strong>Let's Connect</strong></p> <p>Connect Linkedin: <a href="https://www.linkedin.com/in/joealexlemon/">https://www.linkedin.com/in/joealexlemon/</a></p> <p>Connect LinkedIn Sales Culture Page: <a href="https://www.linkedin.com/company/18268726/admin/">https://www.linkedin.com/company/18268726/admin/</a></p> <p>Interested in learning more about our podcasting services? <a href="mailto:info@salesculture.work">info@salesculture.work</a></p> <p>Reach out directly at <a href="http://www.salesculture.work/">www.SalesCulture.work</a></p> --- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/s/12471a0/podcast/sponsor/acugkf/url/https%3A%2F%2Fanchor.fm%2Fapp">https://anchor.fm/app</a> --- Send in a voice message: https://anchor.fm/sales/message
