M&M 68: Tools and Tricks for a Content Audit and Why it Matters




Money and Media: Presented by FinCon show

Summary: #68: What is a Content Audit and why is it important? If you have a lot of content over the amount of several years, you may be sitting on hundreds of posts that aren’t doing anything for you or your blog. Tom Drake discusses the ways to go through your content in a systematic way, the tools you can use when conducting your audit, how to find key words, and the things to keep in mind when starting out that will lend to a content audit in the future.