How Improvado Is Changing Marketing Data Aggregation Using Webinars and Thought Leaders as Rocket Fuel

Summary: Meet Hailey Friedman, the Head of Marketing at Improvado, a tool that helps marketers automatically collect all their data into one place. Hailey has worked with startups around the world and writes about many of the lessons she learned going from novice to sophisticated marketer on her blog Growth Marketing Pro. In this episode, you'll hear about how Improvado used their marketing agency to find a perfectly fitting product into a niche they already knew about. You'll discover how Hailey created a growth engine that actually doubled the company ARR in about eight months, the affiliate program lead magnet that siphons and quality affiliates fast and how she came up with this amazing new idea, what her side hustles have taught her about marketing experiments and what actually works. And most critical, we talk about the huge success Hailey is having with webinars and why webinars are the most powerful sales method for SaaS. Enjoy!