Summary: <p><a href="https://www.fatherly.com/">Fatherly</a> is a multimedia brand dedicated to creating content to support the contemporary millennial man, with a focus on parenting from the male perspective. In this show, PSFK speaks with Fatherly’s CEO, Michael Rothman, about the publication’s unique blend of content and commerce, as well as and how its recent popup activation, called the Playroom, functioned as a solution for driving brand engagement and product sales in a more authentic, experiential way.<img class="alignnone size-full wp-image-176258195" src="https://cdn1.psfk.com/wp-content/uploads/2019/01/Mike-Rothman_FoR_Podcast.png" width="1000" height="668"></p> <p><em>For more from innovative brands like Fatherly, see PSFK’s <a href="https://www.psfk.com/reports">reports</a> and <a href="https://www.psfk.com/#newsletter">newsletters</a>. </em></p>
