Summary: On today’s episode of Just the Tips, Dean and I and Dean’s beard welcome William Leach to the show. If you want to know some Jedi mind tricks to get into the subconscious of your ideal customers or clients, Will is the guy you want on your side. Will is the founder of TriggerPoint, a leading Behavioral Research and Design consultancy specializing in System 1 marketing. TriggerPoint helps today’s largest brands understand and change consumer behavior through Behavioral Research and Design.
