Summary: Do you use social media to build an audience for your business? Are you wondering how you can convert your audience into customers? In this episode, I interview Jeffrey Rohrs, co-host of the Social Pros Podcast and author of the new book, Audience: Marketing in the Age of Subscribers, Fans and Followers. He's also the vice president of marketing insights at Exact Target. Show Notes: https://www.socialmediaexaminer.com/66
