Summary: Fashion Pop-Up Store Strategy<br> <br> <br> <a href="https://americanfashionpodcast.com/wp-content/uploads/2016/09/episode_111_banner_B.png"></a><br> <br> <a href="http://lionesquegroup.com/" target="_blank">Lion'esque Group</a> founder Melissa Gonzalez helps brands set up camp to sell and be known. The company provides fashion pop-up store strategy, deployment, and management for a wide range of clients both inside and outside the fashion sphere.<br> <br> The temporary pop-up shop trend seems to have been catching on as steadily as the decline of traditional brick and mortar retail establishment, and can be a smart response to a number of different needs, from simple brand awareness building to flash sales that clear out merchandise.<br> <br> How do you gauge the value of working with specific influencers, when most are not at all proven to drive conversions? How do you run analytics on a pop-up store? How do you do a pop-up in another city? How do you make informed decisions while running a pop-up store, rather than one-off conclusions? Is running a pop-up store a good way to prepare for opening a traditional brick and mortar store? What's the difference between a pop-up and a trunk show? Is this a good strategy for small brands?<br> <br> References:<br> <br> * <a href="https://www.amazon.com/Paco-Underhill/e/B001IQZ6EU/" target="_blank">author Paco Underhill's books on buying behavior</a> (Amazon)<br> * <a href="https://www.amazon.com/Pop-Up-Paradigm-Connections-Digital-ebook/dp/B00P04ZYRA" target="_blank">The Pop-Up Paradigm</a> (Amazon)<br>
