Summary: <a href="https://americanfashionpodcast.com/wp-content/uploads/2017/02/episode_128_banner_v2.png"></a><br> Round Table on The Future of Retail<br> The National Retail Federation is having a giant trade show in town, and it provides an opportunity to have several retail technology executives around a table for a discussion about the future of the businesses they serve. Participants in the panel are Carlos Ponce, Business Development Director at <a href="http://www.tlantic.com/en/" target="_blank">Tlantic</a>; CEO of <a href="https://ipcmobile.com/" target="_blank">Infinite Peripherals</a>, Jeff Scott; <a href="http://www.gerbertechnology.com/" target="_blank">Gerber Technology</a> Chief Marketing Officer Bill Grindle; and Craig Witsoe, CEO of <a href="https://www.elotouch.com/" target="_blank">Elo</a>. The seven main topics on the table are...<br> <br> * The current state of retail, and recent changes in effectiveness, including discussion of the recent mass closings by Macy's, Sears, Kmart, Limited, etc.<br> * Where is the retail industry being pulled? If or when will a balance be reached between online and offline shopping?<br> * Customer experience: where is it failing, where is it shining, what can be done better?<br> * New retail technologies: how they will affect how shopkeepers and customers interact, both with each other and with products?<br> * What is going on with cybersecurity for the future of retail and loss prevention technologies?<br> * A discussion on using big data for marketing and sales, and how they interrelate with analytics, and how that is changing.<br> * A general discussion of innovation, and what is truly outside the box in retail right now.<br> <br> References:<br> <br> * <a href="https://nrf.com/resources/retail-library/store-e-commerce-brings-the-best-of-both-worlds-shopping" target="_blank">In-Store E-Commerce</a><br> * <a href="https://www.engadget.com/2015/11/18/ralph-lauren-oak-labs-smart-fitting-room/" target="_blank">Ralph Lauren starts testing interactive fitting rooms in NYC</a><br> * <a href="http://www.theverge.com/2017/1/4/14173514/amazon-books-physical-store-new-york-city-columbus-circle-2017" target="_blank">Amazon is opening a physical bookstore in New York City in 2017</a><br> * <a href="https://www.emarsys.com/en/resources/blog/multi-channel-marketing-omnichannel/" target="_blank">4 Important Differences Between Multi-Channel & Omnichannel</a><br> * <a href="http://encyclopedia.thefreedictionary.com/Key+Performance+Indicator" target="_blank">KPI</a><br> * <a href="http://makersrow.com/" target="_blank">Maker's Row</a><br> <br>
