Summary: <a href="https://americanfashionpodcast.com/wp-content/uploads/2018/02/episode_164_banner.png"></a><br> <br> Richard R. Shapiro is the Founder and President of <a href="http://tcfcr.com/" target="_blank" rel="noopener">The Center For Client Retention</a>. Richard has spent decades studying how to keep customers coming back to stores. This is rather important, considering how much it costs to get them in the door in the first place.<br> "I'm a believer in technology, as long as it enhances the customer relationship." - Richard R. Shapiro<br> Richard is the author of two books on the subject, <a href="https://www.amazon.com/Welcomer-Edge-Unlocking-Secrets-Business-ebook/dp/B00GOA2K8A/" target="_blank" rel="noopener">The Welcomer Edge: Unlocking The Secrets To Repeat Business</a> and <a href="https://www.amazon.com/Endangered-Customer-Guarantee-Repeat-Business-ebook/dp/B01BPCCMHA/" target="_blank" rel="noopener">The Endangered Customer: 8 Steps To Guarantee Repeat Business</a>.<br> "When you have a relationship, it's not a guarantee, but it is kind of that glue that helps retain that customer." - Richard R. Shapiro<br> The conversation covers both brick and mortar and e-commerce strategies and brings up powerful insights about how to bridge those experiences well.<br> Retaining Customers References:<br> <br> * <a href="https://www.amazon.com/Endangered-Customer-Guarantee-Repeat-Business-ebook/dp/B01BPCCMHA/" target="_blank" rel="noopener">The Endangered Customer</a> (book)<br> * <a href="https://www.amazon.com/Welcomer-Edge-Unlocking-Secrets-Business-ebook/dp/B00GOA2K8A/" target="_blank" rel="noopener">The Welcomer Edge</a> (book)<br> * <a href="http://www.hugyourcustomers.com/" target="_blank" rel="noopener">Hug Your Customers</a> (book)<br>
