Summary: On today’s episode, we have a guest who has been a mentor to me, someone who has been very instrumental in changing my thinking in terms of not just marketing but entrepreneurship in general. Perry Marshall is an accomplished and sought-after business coach who has been featured in Forbes and Inc. He’s also the author of the essential Ultimate Guide to Google AdWords. But today we’re talking with him about the biggest impact he’s made on not just internet marketing, but even NASA: the 80/20 rule.
