Summary: For more than 23 years, Drew Eric Whitman has taught businesspeople how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, websites and more. He's created advertising for everything from small retail shops to giant, multi-million dollar organizations, including Day-Timers, Faber-Castell Corp., Texaco, Veterans of Foreign Wars, American Automobile Association, Amoco, American Legion and many others. Drew, who started creating advertising at 11 years old, proclaims he can teach you more about how to create powerfully effective advertising than 99% of your competitors will learn in their entire careers. During this interview, you’ll discover the secrets of advertising psychology that make selling simple, as well as … 8 ways you can tap into your prospects' biologically programmed desires to boost demand for your product or service. How to use statistics in your ads so they're nearly impossible to ignore. The one secret newspaper reps will never tell you about putting together an effective ad -- and pray you'll never discover. Drew's "million-dollar secret" for getting inside prospects' heads and discovering what they truly want. (You'll be surprised to find out it's never your product or service.) The missing component in many ads that causes readers to ignore whatever is written -- even if you have the industry’s best product, price, offer and guarantee. Why some of the best ads ever written received some of the worst responses. Why ad size rarely matters when it comes to response (and why you should instead focus on the amount of copy). An extensively tested ad layout that is remembered best by readers -- and what to include so you can gain even greater readership. And much more.
