Summary: A lot of people talk about paid-ad traffic, and the various ways to make ads online work best for your business. But getting referrals can seem like a dark art, and so today on Just the Tips, Dean and I welcome Bill Cates, a master of these dark arts. People tend to separate their customer acquisition into two camps: the things they’re doing to actively acquire business (thinks like paid ads, events, etc.) and then the passive effects of doing good work, like referrals.
