Summary: Business Radio Insights: Americus Reed, the Whitney M. Young Jr., Professor of Marketing at the Wharton School and host of Marketing Matters, discusses the key to Branding and developing a Brand Identity.<br><hr><p style="color:grey;font-size:0.75em;"> See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
