Summary: <p>As retailers look for innovative ways to reduce consumers’ choice overwhelm, recommendations are becoming a significant element that can hold sway in guiding customers down the path to purchase: In fact, 84% of consumers believe friends and family are the most trustworthy sources of information when it comes to opinions that influence their purchasing decisions.<img class="alignnone size-full wp-image-176254611" src="https://cdn1.psfk.com/wp-content/uploads/2018/12/masse_podcast_psfk.png" width="1000" height="668"></p> <p><a href="https://masse.app/">MASSE</a> is a new retail platform that accordingly leverages the power of community recommendations to help consumers make educated and confident purchasing decisions. In this show, PSFK Senior Strategist Penn Whaling speaks to co-founder Elizabeth Shaffer about how MASSE works to drive commerce and how the platform hopes to evolve alongside existing social networks like Facebook and Instagram.</p>
