How LiveAgent Used Data to Prioritize Marketing Channels in SEO, Content Marketing and Review Gateways

Summary: Meet Matej Kukucka, Senior Growth Marketer at LiveAgent, a multi-channel customer service software, which helps companies deliver exceptional customer service through various support channels. Previously Matej was the Digital Marketing Manager at Fleming and the Digital Marketing Specialist at LIFARS. In this episode, you'll hear about the birth of LiveAgent from another SaaS product, solving the pain point they found while growing their company, the initial research steps for a growth marketer entering an existing product or service, the strategic outline for a marketing and growth plan, and how Matej specifically does this. You'll also hear about SEO from the inside out and what Matej does to excel in his SEO duties, and finally, you'll learn about the review gateway method to generate huge results that you're absolutely going to enjoy. In this episode, we really go deep into the ins and outs of systems and the exact steps to take. Enjoy!