Summary: <p>While gift-giving is practically inherent to weddings, the recipients of this generosity are shifting. Instead, the betrothed are increasingly using the celebration of their nuptials as a creative outlet, showing their guests who they are as a couple and what they stand for—including their charitable causes, says Beth Helmstetter, founder of digital gift registry <a href="https://thegoodbeginning.com/">The Good Beginning</a>.<img class="alignnone size-full wp-image-176253133" src="https://cdn1.psfk.com/wp-content/uploads/2018/11/beth-helmstetter.png" width="1000" height="668"></p> <p>In this show, PSFK founder Piers Fawkes speaks to Helmstetter about how weddings are becoming more multi-faceted, and how her business is helping couples link their philanthropic missions to their big day. For more about how the gift-giving industry is transforming to meet new consumer demands, see PSFK’s report <a href="https://www.psfk.com/report/the-new-gifting-experience">The New Gifting Experience</a>.</p>
