#3.4: Qualifying Leads & Turning them into Clients - An Interview with Emily Cohen

Summary: Finding potential logo design leads can be a challenge, but once they contact you how do you convert them to clients? How do you know if they will be good to work work with? What should you send them? On this weeks episode Ian Paget talks with Emily Cohen to learn more about qualifying clients, then creating proposals and contracts to convert your prospects into clients. Emily is a brutally honest consultant who provides strategic business advice to creative firms, and is the author of the book Brutally Honest. Show notes along with a transcription of this interview can be found here:  https://logogeek.uk/podcast/qualifying-leads-turning-them-into-clients/   Resources & Books Mentioned  Blog: Where to Find High Quality Logo Design Clients Book: The E-Myth Revisited by Michael E. Gerber  Amazon UK | Amazon US Book: Brutally Honest by Emily Cohen (available for pre-order here)   The Logo Geek Podcast is Sponsored by FreshBooks I’m incredibly thankful to FreshBooks for sponsoring the Logo Geek Podcast, because without them I could not make this possible. FreshBooks is an cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. It’s designed specifically for creative professionals, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days.  Go check FreshBooks out!