Summary: When Jaisen Freeman helped invent Four Loko, he had no idea it would turn into the phenomenon that it became. It has truly become one of the most famous alcoholic beverages in the world and the story of how it happened is fascinating. Jaisen has now helped other brands become successes in their own right. Plus, we have a super fan in our co-worker Riley who joins us for the first time, and we have Nicole who is trying Four Loko for the first time.
