Summary: Leighton is developing a new Shopify theme with loads of features and options. His drop shipping site suddenly stops making sales for a mysterious reason. Richard is trying out his first popup store. Shabbir gets a sudden unexplained boost in organic traffic. Listener questions answered about selling underwear online, how long it takes to break even, and more. This week's sponsor: Get a free audiobook today at <a href="http://audibletrial.com/ecommercepulse" target="_blank">AudibleTrial.com/EcommercePulse</a>. Links referenced during the show: Shopify apps <a title="SocialShopWave" href="http://www.socialshopwave.com/">SocialShopWave</a> <a href="https://www.yotpo.com/">Yotpo</a> Other <a title="Ugmonk" href="http://shop.ugmonk.com/">Ugmonk</a> <a href="https://www.meundies.com/">MeUndies</a> <a href="https://www.manpacks.com/">ManPacks</a> <a href="http://mailchimp.com/features/mailchimp-snap/">MailChimp Snap</a> <a title="/r/ecommerce" href="http://www.reddit.com/r/ecommerce/">/r/ecommerce</a> <a title="/r/entrepreneur" href="http://www.reddit.com/r/Entrepreneur/">/r/entrepreneur</a> <a href="http://ecommercepulse.com/2013/10/17/5-ways-to-support-yourself-financially-while-bootstrapping-an-online-business/">How to support yourself financially while bootstrapping a business</a> <a href="http://gimletmedia.com">Startup Podcast</a> Co-hosts Richard Lazazzera of <a href="http://www.abetterlemonadestand.com/">ABetterLemonadeStand.com</a> Shabbir Nooruddin of <a href="http://bootstrappingecommerce.com/">BootstrappingEcommerce.com</a> <a title="Ecommerce Pulse - iTunes" href="https://itunes.apple.com/us/podcast/ecommerce-pulse-ecommerce/id661499303%20" target="_blank">Subscribe to Ecommerce Pulse in iTunes!</a>
