54: Catching up with Richard Lazazzera on Facebook groups, SEO tricks, our own ecom stores, and more

Summary: Richard Lazazzera of <a href="https://www.abetterlemonadestand.com/">A Better Lemonade Stand</a> has been building an active Facebook community for ecommerce entrepreneurs. He's also focusing on SEO, using SEMRush to figure out new keywords to focus on and outrank his competitors. We talk about our ecommerce stores, plans for the future (possibly developing our own products), and the "free plus shipping" ecommerce model. Links mentioned on the show: <a href="https://www.abetterlemonadestand.com/">A Better Lemonade Stand</a> <a href="https://www.facebook.com/groups/ABetterLemonadeStand/" rel="nofollow">Ecommerce Entrepreneurs</a> Facebook group <a href="https://www.facebook.com/groups/shopifyentrepreneurs/" rel="nofollow">Shopify Entrepreneurs</a> Facebook group <a href="https://finchgoods.com/">Finch Goods</a> <a href="https://www.semrush.com/" rel="nofollow">SEMRush</a> <a href="http://amzn.to/1LUDTq3" rel="nofollow">Just Mobile Hover Pad</a> (affiliate link) <a href="http://amzn.to/1pFMBy6" rel="nofollow">Roost Stand</a> (affiliate link) <a href="https://kitcrm.com/" rel="nofollow">Kit CRM</a>