Summary: Topics covered in this episode: Nick D's work, writing, tips, and tools Basics of A/B testing How to interview your customers to learn what needs to change on your website How to know when your business is ready for A/B testing Most common UX and copy mistakes to watch out for Common misconceptions about A/B testing Links mentioned on the show: <a href="https://draft.nu/" target="_blank">Draft</a> <a href="http://baymard.com/" target="_blank">Baymard Institute</a> <a href="http://conversionxl.com/" target="_blank">ConversionXL</a> <a href="https://vwo.com/" target="_blank">VWO (Visual Website Optimizer)</a> <a href="https://cadence.cc/" target="_blank">Cadence & Slang</a> <a href="https://draft.nu/revise/weekly/" target="_blank">Revise Weekly</a> <a href="https://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp/0321965515/" target="_blank">Don’t Make Me Think</a> <a href="https://www.amazon.com/Interviewing-Users-Uncover-Compelling-Insights/dp/193382011X" target="_blank">Interviewing Users</a> <a href="https://makemoneyonline.exposed/" target="_blank">Make Money Online</a> <a href="https://calendly.com/" target="_blank">Calendly</a> <a href="http://www.sanebox.com/" target="_blank">SaneBox</a> <a href="https://www.mailroute.net/" target="_blank">MailRoute</a> <a href="https://slack.com/" target="_blank">Slack</a> <a href="http://doubleyouraudience.com/hire-part-time-employee/" target="_blank">How to Hire a Part-Time Employee</a> <a href="https://draft.nu/evidence/" target="_blank">Draft Evidence</a>
