64: Inventing a new product and selling it online, with Ken Foster




Ecommerce Pulse show

Summary: Topics covered in this episode: How Ken and his family designed and manufactured a brand new product in the pet industry Dealing with intellectual property issues for new products (like patents and trademarks) How offering a more generous return policy actually correlated with a reduction in returns and more positive reviews Scaling a new ecommerce business while continuing to work a regular job Links mentioned on the show: <a href="https://www.facebook.com/groups/shopifyentrepreneurs/">Shopify Entrepreneurs</a> Facebook group <a href="http://www.ipwatchdog.com/2015/04/04/the-cost-of-obtaining-a-patent-in-the-us/id=56485/">The Cost of Obtaining a Patent in the US</a> <a href="https://www.envision.io/blogs/ecommerce-pulse/80312001-how-to-add-a-wholesale-area-to-your-shopify-store-without-an-app">How to add a wholesale area to your store without an app</a> <a href="https://shopafree.me/">Shopafree</a> <a href="https://wheekypets.com/">WheekyPets.com</a>