Episode 231 How To Use Stories As A LETHAL Selling Weapon September 23, 2018




The Sales Playbook Podcast show

Summary: Many sales reps underestimate the power of stories because; Too many of them see stories as some warm and fuzzy tool instead of; A lethal selling weapon! In this week's episode of The Sales Playbook Podcast I give several examples of how stories have been used (and can be used) to sell MORE! One more thing . . .  On Thursday, October 11th, at 11:30 am EST, I'm going to share 7 very specific types of stories YOU need to have in your sales arsenal. These 7 stories are designed to help you gently guide your prospect by the hand to a magical place called "a decision". Here's what you'll gain by joining us; The 7 Frameworks For Compelling Stories. The 7 Sales Stories. The 5 Things That Add Credibility To Your Stories. The Technique I Use To Remember EVERY Story In My Arsenal. How To Use Stories When You Prospect. How To Take A Complex Selling Point And Use A Story To Make It Easier To Comprehend How To Use Stories To Sell Change In An Organization How To Captivate Your Prospect With Your Delivery. How To Leverage The "Theme and Variation" Tactic. When? Thursday, October 11th, at 11:30 am EST. Can't Make It Then? Sign up anyway and I'll send you the webinar replay. View it whenever you'd like! What Do You Get? (1) 90 Minute Webinar Worksheets How Much? $99 Click HERE to join us!