What's Digital Transformation, Anyway?




Innovation Answered show

Summary: Digital transformation has become a buzzword. However, the perfect formula — and even the definition — are a mystery at most companies. So what's the right strategy for making digital transformation happen inside a big organization? To find out, we went to Chicago. Guests include Patrick Bass, the CEO at thyssenkrupp North America, and Marcelo De Santis, former Chief Information Officer at Mondelez International and Pirelli.