Summary: <p>While <em>buying</em> online is easy and convenient, the <em>shopping</em> experience can often leave customers less than impressed, unable to meet their needs for assistance and guidance. This is a challenge that Adam Levene, CEO and founder of <a href="https://www.usehero.com/about-us/">HERO</a>, hopes to address. In this show, PSFK founder Piers Fawkes interviews Adam to understand how his business dedicated to helping retailers integrate their physical and digital spaces aims to optimize the shopping experience by incorporating a live-chat, human element, synching in-store associates with customers shopping virtually to assist them with their purchases.<img class="alignnone size-full wp-image-176246517" src="https://cdn1.psfk.com/wp-content/uploads/2018/09/adam_levene_HEROpsfk.jpg" width="1000" height="668"></p> <p>For more examples of how innovators like Adam are combining the convenience of commerce that people of today expect with the personal assistance that they desire, see PSFK’s report the <a href="https://www.psfk.com/report/in-home-retail-debrief">In-Home Retail</a> debrief, or listen to the next podcast.</p>
